Snowflake’s Summer of Sports and AI
All eyes are on sports this summer, with blockbuster events happening in everything from soccer…
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Streamlining the Media Supply Chain
Leaders in the advertising, media and entertainment industries know all too well the importance of…
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Top 4 Takeaways from Cannes Lions 2024
It snowed again in Cannes, France! Snowflake was back last week for another never-fails-to-disappoint Cannes…
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5 Ways Advertising, Media and Entertainment Companies are Using Gen AI
The emergence of generative AI (gen AI) heralds a new, groundbreaking era for advertising, media…
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How Advertising, Media & Entertainment and Manufacturing Companies Are Accelerating Data, Apps and AI Strategy in the Data Cloud
In 2023, we held our first Accelerate event to explore industry trends, track data and…
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3 mesures concrètes pour permettre aux annonceurs de réussir dans un monde sans cookies
Les cookies tiers ont longtemps été la pierre angulaire de la publicité en ligne, fournissant…
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Data et IA dans la publicité, les médias et le divertissement : principales prédictions pour 2024
Il n’est pas exagéré d’affirmer que l’IA générative est en train de transformer radicalement le…
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