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Modernize your data estate on theSnowflake AI Data Cloud

Modernize your data estate with Snowflake AIM. Accelerate transformation with AI-assisted assessment, conversion, and validation, or virtualize for low-disruption migration. Move workloads to Snowflake Native or Managed Iceberg Tables.

745 OF FORBES GLOBAL 2000 COMPANIES USE SNOWFLAKE*

Why Migrate to the AI Data Cloud?

Outdated data platforms block agility, insights and AI progress. It’s time for something better.

Power collaboration, not complexity

Accelerate insights across teams — without managing infrastructure, maintaining pipelines, or duplicating data. Get a fully managed, cloud-native platform that powers secure collaboration, zero-ETL data sharing, and continuously optimizes performance; so you move faster, reduce costs, and stay focused on innovation.

Start delivering value on day one

Migrate quickly without delays, disruption, or long planning cycles. Snowflake AIM uses AI-assisted assessment, conversion, and validation to accelerate migration while reducing risk and cost. With support from our partner ecosystem, you can move at your own pace and realize value from day one.

One foundation for data, AI, and innovation

Connect data, AI, apps, and models on one platform to unlock more value from what you already have. Snowflake’s cloud-native architecture and open standards help you eliminate silos, choose the best engine for every workload, and adopt a flexible architecture that evolves with your needs.

Choose your architecture with confidence

Migrate to Snowflake fast — then choose your architecture with confidence. Run native Snowflake tables for a fully managed experience, or open Iceberg tables for multi-engine interoperability — on the same platform, with the same governance. No rewrites, no duplication, no lock-in.

USE SNOWFLAKE AIM FOR MODERNIZATION

Modernize, don’t just migrate. Transform for Snowflake and optimize for Snowpark.

Convert code and database objects from leading platforms to Snowflake, including tables, views, ETL, and procedures. Analyze Spark code to identify dependencies, assess Snowpark compatibility, and auto-convert eligible APIs to Snowpark equivalents.

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USE SNOWFLAKE AIM FOR VIRTUALIZATION

Exit Teradata with lower risk and disruption — minimal rewrites and downtime.

Virtualize Teradata on Snowflake to run existing workloads with minimal changes. Move data while keeping ETL and applications intact, enabling true lift-and-shift migration, faster decommissioning, and phased modernization on Snowflake.

Migrate with confidence to the AI Data Cloud from any source

Whether moving from on-premises to the cloud or between clouds, Snowflake helps you have a seamless journey

Databricks

Teradata

Legacy Hadoop

Traditional spark

Google Big Query

Redshift

Oracle

SAP HANA

CHALLENGE

After contending with high maintenance and a crash-prone system, Travelpass looked to Snowflake for a platform that was robust, yet easy to use; offered peace of mind when it came to data governance and cost controls; and could help tap into the vast power of AI.

SOLUTION

Travelpass saw the benefits of true cooperation, enlisting Snowflake Professional Services to help seamlessly transition 30 TB of data and 134 pipelines/processes in just six weeks. After completing the migration, Travelpass discovered that Snowflake cut costs in half compared to its previous spend.

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Snowflake was pitched as a partnership — and it is a partnership. We have been so happy we made the switch.”

David Webb
Data Architect, Travelpass
CHALLENGE

As a global company with teams across the Americas, Europe and Asia,Pfizer must ensure all its business units can quickly access and share data around the clock. Prior to Snowflake, this sharing required copies of data, ETL pipelines and an array of cumbersome, time-consuming processes. 

SOLUTION

Snowgrid — Snowflake’s cross-region, cross-cloud technology layer — allows Pfizer business units to seamlessly and securely collaborate, regardless of the country they’re in. This heightened level of sharing helps improve business continuity for the global organization.

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With Snowflake, we now deliver a much better data platform at global scale for less than our legacy data platform.”

John Pastor
Director of Business Technology, Pfizer
CHALLENGE

Marriott was an early adopter of Netezza and Hadoop, leveraging the IBM BigInsights platform. Many of those technologies made the stack complex, costly due to expensive upgrades, and difficult to operate.

SOLUTION

Simplifying its data platform on Snowflake enabled Marriott to achieve transparency and control of its data, faster speed to market, improved collaboration and data sharing, and lower TCO. 

Users from Marriott have commented on their improved experience with Snowflake. Data that previously took 48 hours to 1 week in Hadoop is now available near-instantly in Snowflake.

CHALLENGE

Chicago Trading Company faced expensive data transfers, frequent and unpredictable processing failures, and limited cost visibility while struggling to process vast amounts of market data.

SOLUTION

By migrating to Snowflake, CTC eliminated data movement costs and gained visibility into spend, saving them 54% in costs. Engineers now focus on innovation instead of troubleshooting complex configurations, allowing CTC to reopen previously expensive data pipelines and explore AI capabilities.

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Switching from the previous Snowflake connector to Snowpark Connect delivered massive results: We saw the runtime drop from 1.5 hours all the way down to about 25 minutes.

Dimitar Nedev
Principal Data Engineer, AI & Insights Platform
CHALLENGE

Before Snowflake, Insider faced unpredictable costs on Big Query and had difficulty scaling their solutions. 

SOLUTION

By migrating to Snowflake, Insider now has fine-grained control of their compute and storage costs, resulting in a reduction of their month-over-month spend by 23%.

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Snowflake really gives us a platform to explore both our own data with analytics and to partner with other data sets that can transform our business"

Zac Shepherd
Director of Engineering, Business Insider
CHALLENGE

Prior to Snowflake, data was spread across the data warehouse, data lake and production databases at WHOOP. Maintaining and scaling the company’s previous data warehouse, Amazon Redshift, was costly and operationally burdensome for the small data team. 

SOLUTION

Since moving to Snowflake, departments across WHOOP now enjoy expedited access to data and insights, allowing them to quickly understand members’ needs and make more informed business decisions. The data team at WHOOP spends less time troubleshooting slow queries and infrastructure issues, which leaves more time for extending data access across the organization. 

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Having our data instantly available through Snowflake saves us tens of thousands of dollars per month, which is essential for a company of our size and scale.”

Matt Luizzi
Director of Business Analytics, WHOOP
CHALLENGE

PGE managed a legacy, on-premises data warehouse that was expensive to maintain and had performance issues. The system’s tightly-coupled architecture was inflexible and caused copies of data to proliferate across the organization, making it difficult to identify the authoritative source of data alongside increasing storage costs.

SOLUTION

Realizing the need for a modern data environment, PGE turned to Snowflake. It chose the Snowflake Data Cloud on AWS for its high performance, separation of storage from compute, near-zero maintenance, and micro-partitioning.

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Users can access both the modeled and raw data independently. We give them access to the data mart to create their own views and reports. It’s a great self-service model.

Aravind Murugesh
Principal Data Architect, Portland General Electric
CHALLENGE

For several years, Siemens has been rethinking how it uses data, looking to gain key operational insights that power decision-making and automate processes to unlock innovation.

SOLUTION

With Snowflake, Siemens created the Siemens Data Cloud, an open data mesh platform ecosystem that enables cloud transformation, centralizes data, improves decision-making and scales the use of AI.

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Snowflake gives us scalability and stability, and makes it easy to implement models and solve business questions."

David Reindler
IT Team Lead, Business Intelligence and Data Analytics, Siemens AG

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Connect with Resident Migration Experts at Snowflake

What Sets Snowflake Apart

Easy

Get value faster without adding complexity or cost with a fully managed, scalable and cost-optimized platform — AI and automation built in.

Connected

Optimize value from internal and external data, apps and models with seamless data sharing, secure collaboration and interoperable storage.

Trusted

Implement modern AI and distributed data strategies with out-of-the-box, enterprise-grade trust and business continuity across regions and clouds.

Where Data Does More