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Canva Unifies the Magic of Data and AI-Driven Design
With Snowflake, Canva now has a unified approach to data, helping reduce costs, fuel AI innovation, support future growth and deliver better design experiences.
AI DATA CLOUD for marketing
The AI Data Cloud for Marketing connects martech and adtech stacks to a single, governed source of customer data. Build unified customer profiles, activate audiences across channels, prove campaign ROI, and deploy AI agents that segment, personalize, and optimize autonomously — with the security and ecosystem interoperability to support the entire marketing and advertising data lifecycle.
Overview
One governed AI-ready platform for your entire marketing and advertising data ecosystem.
The AI Data Cloud for Marketing connects all your tools, channels, models and agents to a single, unified data and AI foundation — eliminating silos, reducing risk, and enabling every team to operate from a trusted, real-time view of the customer.
Unify all customer data in a single, governed foundation
Bring customer, behavioral, and campaign data together in one secure, governed platform. Connect every tool,application and agents to live data rather than creating copies — ensuring consistency, compliance, and a complete view of every customer across your organization.
Deliver measurable business impact from every marketing investment
Unify advertising and marketing data to measure true campaign ROI across every channel and touchpoint. Run advanced attribution, marketing mix models, and incrementality analysis natively — so every team can demonstrate the business value of their programs.
Pioneer with AI built on trusted, governed marketing data
Deploy predictive, generative, and agentic AI across your marketing stack with confidence. Snowflake Cortex AI enables propensity modeling, personalization, and autonomous campaign decisioning — all grounded in governed, fresh, AI-ready customer data.
Use Cases
key use casesacross marketing
Build a trusted, unified view of every customer
Unify customer identity, profiles, and governance across every source
Consolidate customer, behavioral, and campaign data from across the organization into a single, governed platform. Resolve identities natively, enrich profiles with first- and third-party data, and ensure every team, tool, and AI model operates from a consistent, privacy-compliant view of the customer.
Acquire, engage, and retain customers across the full lifecycle
Optimize acquisition, personalize engagement, and grow customer lifetime value
Connect first-party data with advertising platforms to build privacy-compliant audiences, suppress existing customers, and optimize channel mix and spend. Power personalized journeys, next-best-action recommendations, and churn prevention from live, governed data. Forecast customer lifetime value, score and prioritize leads, and drive net-new and incremental revenue across paid and owned channels.
Turn data into brand insights and measurable outcomes
Generate brand insights, measure attribution, and analyze campaign performance
Unify advertising log data, CRM signals, and conversion events in a single governed platform. Run marketing mix models, multi-touch attribution, and incrementality testing natively. Analyze sentiment from social, review, and support data to surface consumer insights. Access customer journey intelligence and creative performance analytics to optimize spend and demonstrate measurable business impact.
Monetize data and media assets securely
Build media networks and monetize audience data with privacy-preserving collaboration
Enable retailers, brands, and publishers to build commerce media networks by connecting first-party shopper data with advertising inventory in a governed, privacy-preserving environment. Collaborate with partners through Snowflake Data Clean Rooms to monetize audience and data insights and unlock new revenue streams without exposing raw customer data.
AI agents grounded in governed customer data
Deploy AI agents that segment, personalize, and optimize autonomously
Snowflake Intelligence lets teams ask questions, build audiences, and act on insights in plain language. Cortex AI powers propensity models, content generation, automated segmentation, and autonomous marketing agents — all grounded in governed, current customer data. Accelerate content and creative supply chains, enable conversational customer interactions, and move from manual campaigns to AI-driven decisioning.
EXPLORE BY BUSINESS OBJECTIVE
Compliance
Enterprise-Level Security and Compliance
Snowflake supports critical security and compliance standards for the financial services industry, globally.
CUSTOMERS
Leading Companies Build with Snowflake
“Snowflake fits naturally into our data stack alongside tools like dbt, Airflow and Tableau. It supports robust security and compliance standards, which attribute the perfect blend of performance, cost control and ease of use to support our evolving data needs.”
David Castro-Gavino
Global VP of Data, HelloFresh
- 30% lower cost
- 99.9% system availability
Leading marketing companies choose Snowflake
resources
Explore Developer Guides for Marketing
Access quickstarts, architecture patterns, and step-by-step tutorials for building
marketing data foundations, AI models, and activation pipelines on Snowflake.
SNOWFLAKE PARTNER NETWORK
Extensive Expertise from a Global Partner Network
Accelerate data access, drive secure collaboration and deploy AI across the marketing ecosystem.
Resources
Explore more in marketing
Get Started
Take the next stepwith Snowflake
Start your 30-daySnowflake trial today
- $400 in free credits
- Immediate access to the AI Data Cloud
- Enable your most critical data workloads
SNOWFLAKE FOR marketing
Frequently Asked Questions
Commonly asked questions and their answers to support your data and AI journey with Snowflake.
What is the Snowflake AI Data Cloud for Marketing?
The AI Data Cloud for Marketing is Snowflake’s platform for building a secure, governed marketing data foundation. Instead of copying customer data into dozens of siloed tools, it connects your entire martech and adtech stack to a single source of truth—enabling unified analytics, AI-powered personalization, and privacy-compliant data collaboration.
How does Snowflake help marketers measure campaign ROI?
Snowflake unifies advertising log-level data, CRM signals, and conversion events in one governed platform. Marketing teams can run marketing mix models, multi-touch attribution, and incrementality testing natively using built-in AI and ML capabilities—replacing guesswork with data-driven answers to "what's really working?"
What is a composable CDP and how does Snowflake support it?
A composable CDP is a modular architecture where customer data platform capabilities — identity resolution, audience segmentation, and activation — run directly on an existing cloud data platform rather than copying data into a separate vendor system. Snowflake serves as the governed data foundation for composable CDP architectures. Customer data stays in one place as the single source of truth, and best-of-breed tools for segmentation, activation, and reverse ETL connect directly to live, first-party data. Teams get fresher data, stronger governance, and the flexibility to swap or add components without vendor lock-in.
How does Snowflake protect customer data privacy for marketing use cases?
Snowflake provides centralized governance, role-based access controls, dynamic data masking, and row-level security policies. Data Clean Rooms enable privacy-preserving collaboration with partners and publishers without moving or exposing raw data. Your sensitive customer data stays in one secure place rather than being copied across dozens of tools.
Can I use AI and machine learning for marketing on Snowflake?
Yes. Snowflake Cortex AI provides built-in ML functions, LLM-powered analytics, and the ability to train and deploy custom models—all on your governed customer data. Marketing teams use these capabilities for propensity scoring, churn prediction, sentiment analysis, content generation, and autonomous campaign decisioning.
How does Snowflake integrate with my existing martech and adtech tools?
Snowflake connects to hundreds of marketing and advertising platforms through its partner ecosystem. Tools like Braze, The Trade Desk, LiveRamp, Hightouch, and many others integrate directly with Snowflake, so your existing stack works with your data foundation rather than creating additional silos.
