How Snowflake Is Expanding Opportunities and Fueling Partner Growth

The Snowflake Partner Network is stronger than ever – starting with 600 partners in 2022, we’ve grown to 10,000+ partners globally. This explosive growth isn’t just a milestone; it’s a testament to the power of collaboration. Our success is deeply intertwined with our partners’, and as Snowflake continues to scale, we remain committed to expanding opportunities for those who build and innovate alongside us.

Moving forward, we will help partners by focusing on three key areas of their value: capitalizing on unprecedented opportunities, building and delivering innovative solutions, and thriving in a connected ecosystem. Furthermore, we are investing in new partner resources and a more systematic, transparent partner program to make it easier than ever to partner with Snowflake. At our Sales Kick-Off (SKO) this year, we focused on easy collaboration and joint success — both at the heart of what we work on with partners.

Snowflake’s sustained growth has created exciting opportunities for our partners, and we’re focused on creating a foundation for partners to maximize value. The demand for data-driven solutions continues to accelerate, offering significant opportunities for partners to expand their reach and increase revenue. As customers expand their Snowflake footprint, partners unlock higher-margin opportunities.  

One example of how we’re helping our partners reach these customers is through Snowflake Marketplace, which helps streamline sales cycles and realize value faster. Partners are well positioned to tap into this momentum, expanding into new industries and strengthening their presence in existing markets. 

Snowflake is committed to helping our partners capture these opportunities by continuing to expand our market presence, introducing new platform capabilities and investing in tools that make collaboration easier. We are introducing new co-sell programs, expanded incentives, new funding mechanisms and new programs designed to better support partners, regardless of size, to succeed throughout the customer journey.

To build on this momentum, we remain focused on equipping partners with the tools to develop scalable applications that drive value and help customers realize their AI ambitions. Over the past year, we’ve already released more than 250 new features, from major advancements such as Snowflake Intelligence to smaller but impactful enhancements such as AI-generated object descriptions. 

At SKO, we discussed how we’re doubling down on AI and ML investments that enable partners to bring cutting-edge solutions to market faster. For example, Snowflake Cortex AI offers a suite of managed AI tools designed to simplify the development and deployment of AI/ML models. With features such as Cortex Analyst (in public preview as of March 10, 2025), Cortex Search and Cortex Fine-Tuning, partners can deliver customized AI solutions — such as customer sentiment analysis and predictive recommendation systems — without the complexity of managing infrastructure. Partnerships with this powerful tool kit include OpenAI, Anthropic and DeepSeek-R1 (in private preview in Cortex AI as of January 29, 2025). Similarly, Snowpark continues to help partners simplify data transformation and application development, offering a seamless experience within the Snowflake data and AI platform.

As we continue to innovate, our focus remains on equipping partners with the resources they need to address real business challenges and accelerate time to value. This year, Snowflake will advance AI/ML capabilities, invest in Snowpark enhancements and enhance support systems that streamline collaboration between partners and customers.

At Snowflake, we believe that the power of our platform extends beyond the technology itself — it lies in the vibrant ecosystem of partners, customers and collaborators who work together to achieve shared success. Our connected ecosystem is growing rapidly, with more than 3,000 marketplace listings (as of January 31, 2025), and a 28% year-over-year increase in product revenue this past quarter (November 2024 through January 2025). Snowflake Marketplace continues to provide partners with a powerful channel to showcase solutions, generate business and engage customers.

This ecosystem is more than just a marketplace — it’s a strategic network of partners designed to address industry-specific challenges and drive strong collaboration. At SKO, we highlighted how Snowflake’s unified data and AI platform enables partners across industries. For example, Snowflake empowers financial organizations to seamlessly integrate operations across their front, middle and back offices. By bringing together global banks, top asset managers, sovereign wealth funds and leading insurance providers with key data and solution partners, Snowflake fosters an interconnected environment where data-driven decision-making thrives. This model extends to other industries such as retail, healthcare and manufacturing, enabling partners to build solutions that seamlessly integrate into existing industry workflows. With continued investment in industry-focused solutions and global expansion, we are reinforcing our role as the foundation for co-innovation and faster scaling.

Customers achieve value when our services partners collaborate and align with our Data Cloud product partners (apps, tech and data). This is the power of the Snowflake connected ecosystem. Snowflake is helping partners build strategic alliances that unlock new opportunities to further strengthen the ecosystem.

We know achieving these goals is only possible if we’re able to collaborate effectively — that’s why we’re making strategic investments in partner enablement, skilling and program transparency to make it easier to work with us and support a thriving ecosystem. To do this, we’ve recently unveiled SPN Learn, a new partner learning platform designed to equip partners with tools for success, including beginner essentials and professional services courses. We also offer Snowflake University, a comprehensive educational hub containing 75+ modules of free training, hands-on labs, videos and assessments — giving partners even more opportunities to expand their expertise.

Learn how to become a partner on our Snowflake Partner Network (SPN). Current partners looking to deepen their engagement or explore new opportunities can also use SPN. For partners looking to deepen engagement, our upcoming Snowflake Summit in June 2025 will be a pivotal moment to explore new opportunities, align with industry leaders and accelerate growth within our expanding ecosystem. 

Let’s make this the year we build bigger, innovate faster and drive greater impact — together.