Better Together: The Snowflake Partner Network Evolves for the AI Data Cloud Era
For Snowflake’s customers and partners, this is an era of possibility. It’s a time where data and AI create fresh opportunities to grow, innovate and lead. Our partners have been the engine behind countless customer successes, bringing the Snowflake AI Data Cloud to life with deep expertise and innovative solutions. The promise of the AI Data Cloud is endless, but successfully helping customers navigate this landscape requires a partner ecosystem that is agile, empowered and fully aligned.
To stay ahead of the accelerating needs of our customers, the Snowflake Partner Network (SPN) must continuously evolve. Throughout the first half of FY26, we’ve made significant investments across the board to deepen our collaboration and empower our ecosystem.
SPN Learn: We launched SPN Learn, a platform designed to equip partners with tools for success, including beginner essentials and professional services courses. This platform offers on-demand training and certifications, making it easier than ever for Snowflake partners to get up to speed on the latest Snowflake features and best practices.
AI Data Cloud Services partner program enhancements: We elevated the AI Data Cloud Services partner program with a new tiering structure, offering clearer pathways for advancement and recognition. We also introduced the Service Registration Incentive (SRI), a new way for partners to earn incentives for driving successful customer engagements.
Bringing the community together: We hosted a variety of partner-centric events for partners to engage directly with the Snowflake team such as SPN Pulse, our quarterly webinar series; SPN Connect, our in-person event series; and the Partner Appreciation Reception and Partner Awards during Snowflake Summit. These events provide valuable opportunities for partners to connect, learn and celebrate their success with the entire Snowflake community. There are many more events like these on the horizon!
But this is just the beginning. Now, we’re reimagining the Snowflake Partner Network Resale Program to streamline our customers’ path to success and make the Snowflake AI Data Cloud even more accessible for all.
The SPN Resale Program authorizes qualified partners to resell Snowflake to end customers as a part of the solutions they build. The highest performing resellers are typically those who have strong technical and business expertise to showcase the power of Snowflake’s AI Data Cloud and manage the entire customer lifecycle from procurement all the way to deployment, customer success and renewals. A key element of this program is our commitment to strengthening collaboration with the field, ensuring a smooth and collaborative process. We’ve aligned the objectives of our sales teams with those of our partners so that both Snowflake and our partners work together to deliver the maximum value to our joint customers.
The true power of the SPN Resale Program lies in the Snowflake platform itself. Snowflake resellers are not just selling a product; they're offering customers a platform that redefines what’s possible with data. The Snowflake platform stands out because it's easy, connected and trusted, making it a highly compelling solution for any business.
Easy: The Snowflake platform is known for its ease of use. Its user-friendly interface allows customers to save valuable time and money with a fully managed service that scales with business needs, automates platform management and brings AI to your data. For a reseller, this means a faster sales cycle and happier customers who can get to value quickly.
Connected: Snowflake's ecosystem is vast and constantly expanding. The Snowflake AI Data Cloud connects customers to thousands of business-critical applications, data services and users. Resellers can tap into this rich ecosystem, offering their customers not just the Snowflake platform but also a gateway to the entire AI Data Cloud.
Trusted: Snowflake’s reputation is based on offering a secure and reliable platform, with built-in end-to-end encryption, multi-factor authentication and compliance certifications. These capabilities are powerful for resellers, as they give customers the confidence to move their most sensitive data to the AI Data Cloud.
We’re laying the groundwork for a future where our partners can capitalize on unprecedented opportunities, build and deliver innovative solutions, and thrive in a connected ecosystem. Our investments are designed to fuel long-term growth with our partners while helping joint customers achieve even greater success with the Snowflake AI Data Cloud.
Join the SPN Resale Program to unlock new revenue streams, expand your business portfolio and fuel long-term growth for our customers.
Interested in becoming a Snowflake partner? Visit the Snowflake Partner Network today.
