Snowflake Summit '25

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FEATURE

Effortless Data Ingestion with Snowflake

Move data easily and scale with confidence for all your ingestion needs — in one platform. 

Person typing at computer

Snowflake Openflow Revolutionizes Data Movement for AI and Interoperability

Snowflake Openflow simplifies data integration across sources and formats with a managed, extensible platform — now generally available on AWS with BYOC.

Free up data movement

Get ultimate interoperability with any connector your business demands.

Lay the groundwork for AI

Unlock ETL pipelines to empower AI agents to make decisions at machine speed, leaving no data behind.

Deliver enterprise scalability

Build enterprise-ready integration equipped for growth with flexible deployment, data observability and governance.

Data Ingestion Use Cases with Snowflake

Change data capture at your fingertips

Change data capture (CDC) can be challenging due to the complexity of accurately tracking and synchronizing data changes across diverse and distributed systems in near real time.

With Snowflake Openflow, CDC is much easier with out-of-box connectors to connect to your most critical data sources, and automated capture of change inserts, updates and deletes. 

data ingestion diagram
Streaming Connectors on Openflow diagram

Get high throughput, low latency streaming data

Openflow directly connects to streaming sources, including Apache Kafka and Amazon Kinesis, and can send data from Snowflake to Kafka,* enabling streaming data to flow into Snowflake and back to streaming systems.

Thanks to the new Snowpipe Streaming high performance architecture and integration  with Openflow, streaming ingestion now delivers 10 GB per second throughput with five-second-to-query latency and inline transformation.

Turbocharge ETL for AI

Openflow connects all enterprise data to AI with near real-time, bi-directional data flows, no matter where a model or agent lives. Supporting diverse data structures and requirements, and maintaining consistent user permissions as data moves from source to target, Openflow complies with source system access control list (ACL) and carries consistent user permissions with the source.

It also comes with built-in Snowflake Cortex AI capabilities to parse and preprocess the unstructured files before writing to Snowflake — all in one platform. 

Openflow diagram
data ingestion diagram

Deploy hybrid architectures across the data estate

Don’t sacrifice ease of use or control. Openflow provides the flexibility to deploy pipelines via Snowflake’s managed infrastructure or bring your own cloud (BYOC), giving customers full control over where pipelines run while reducing operational burden, since both options are fully managed services. 

Power users can stream data in 5 seconds

Snowflake offers options such as COPY, Snowpipe and Snowpipe Streaming to build ingestion pipelines yourself. Use COPY for batch ingestion, Snowpipe to auto-ingest files, or bring in row-set data with single-digit latency using Snowpipe Streaming.

Both Snowpipe and Snowpipe Streaming are serverless for better scalability and cost-efficiency.

snowflake diagram data ingestion

Where Data Does More

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