report
Snowflake Named a Leader in Data Clean Rooms for Marketing and Advertising by IDC MarketScape
Download the report excerpt to learn why IDC MarketScape named Snowflake a Leader across categories.
Snowflake forAdvertising, Media and Entertainment
Break down data silos, overcome complexity and maintain secure data collaboration across the advertising, media and entertainment landscape. Tap into an open, interoperable ecosystem that personalizes audience experiences and maintains data governance and privacy.
Leading media brands choose Snowflake to mobilize their data
OVERVIEW
Modernize your enterprise data and AI strategy
World’s biggest media, entertainment and advertising companies are simplifying access to their data, enabling secure data collaboration, powering advanced ML and analytics, and deploying agentic AI applications with Snowflake.
Easily bring your data and AI strategies to life
Streamline workflows, power business-critical use cases and even uncover new commercial strategies with a single, fully managed platform that’s integrated across data types and clouds.
Connect to the media ecosystem
Seamlessly collaborate with publishers, adtech and martech providers, top data solutions enterprises and more to uncover new audience insights, optimize campaign performance and monetize content more effectively.
Trust Snowflake to protect your most valuable asset — your data
Use AI and large language models within Snowflake’s security perimeter, with built-in policies, access controls and end-to-end observability, so you can innovate with confidence.
use cases
Build open, interoperable ecosystems
Boost ad value
Boost the value of your ads with personalized, privacy-preserving campaigns
Via security-enabled, AI-powered collaboration features and Snowflake Data Clean Rooms, business and technical users alike can connect with partners and customers on sensitive data.
Gain unique insights
Increase audience engagement with the power of AI
Create hyper-personalized experiences — from in-platform streaming recommendations to tailored ads — by maximizing audience insights from structured, unstructured and semi-structured data.
Amplify your impact
Connect with the media and advertising ecosystem
Build an AI-powered data infrastructure and product suite that brings your data and apps directly to your customers. Enable clients to access your tools and technology where their data lives — in Snowflake — removing the need to move data between platforms.
ExploreSub Industries
Learn how the AI Data Cloud supports the advertising, media and entertainment ecosystem
CUSTOMERS
Leading companies lead with Snowflake
Advertising, Media & Entertainment
Merkle Improves Customer Experiences While Providing Data Governance and Security
Merkle, a dentsu company, consolidates sensitive data and collaborates with clients in Snowflake, resulting in a more efficient, trusted data environment that expedites data access and reduces risk.
- 64% faster data development cycle
- 20% estimated cost savings
Advertising, Media, & Entertainment
Unlocking Disney's Magic: AI & Automation in Multimedia Storytelling
Explore the crucial role of AI/ML in media and entertainment, and how Disney uses audience behavior and loyalty across platforms.
Advertising, Media, & Entertainment
Luminate Amps Entertainment Analytics with 300% Faster Data Processing and Richer Insights
With Snowflake, Luminate — which powers the iconic Billboard music charts and is the entertainment industry’s trusted data partner — unified its data for innovative product development and data processing.
- 334% Faster daily processing for over a trillion data points
- 3.5TB+ Data processed daily
Advertising, Media, & Entertainment
VideoAmp Saves 90% in Costs and Increases Performance 10x
VideoAmp consolidated its data warehouse in Snowflake to minimize complexity, reduce costs and deliver better products to customers.
- 13hrs For backfilling data, down from 5 days
- 10x Performance improvement
Advertising, Media & Entertainment
Yieldmo Produces Advertising Predictions 20x Faster at 25% the Cost with Snowpark Container Services
With Snowflake, Yieldmo has accelerated prediction speeds and saved money while fueling better decisions for engineering, data science, operations and development teams.
- 20x Faster advertising predictions
- 75% Cost reduction for inference layer
Spotlighting Use Cases Across Sub-Industries
Media & publishers
Agencies, Adtech & Martech
Sports & Entertainment
Accelerate advertising revenue
Optimize revenue by connecting your owned channels, adtech and martech providers and advertisers on Snowflake with Snowflake Data Clean Rooms.
Boost audience engagement and lifetime value with AI
With the latest in AI, build a view of your audiences by connecting touchpoints from cross-channel engagements — from in-app streaming to linear to web.
Build AI Agents that protect intellectual property
Join industry leaders like The Associated Press and The Washington Post who have built agents that talk to their catalogue of content while protecting intellectual property.
Build customer-facing applications
From identity resolution to activation, build, deploy and monetize AI-powered solutions in the AI Data Cloud. Join industry leaders who are transforming marketing with Snowflake.
Monetize data sets
Offer data sets to Snowflake customers through the Snowflake Marketplace to make data available without costly integrations or pipelines.
Snowflake for Sports
Learn how the AI Data Cloud for Sports can improve fan engagement and athlete performance.
Gaming
Use and analyze structured, semi-structured and unstructured game play data to build a complete view of players and maximize engagement and lifetime value.
Music & Entertainment
Power the latest in advanced analytics for music, live events, social media and audio.
Resources
Explore more in Advertising, Media, and Entertainment
Get Started
Take the next stepwith Snowflake
Start your 30-day free Snowflake trial today
- $400 in free usage to start
- Immediate access to the AI Data Cloud
- Enable your most critical data workloads
Snowflake for Advertising, Media & Entertainment
Frequently Asked Questions
Your top questions about getting started with Snowflake for advertising, media and entertainment.
What is the Snowflake AI Data Cloud for Media?
The Snowflake AI Data Cloud for Media is a platform designed to simplify data architectures, enable secure data collaboration, and deploy AI solutions for companies in the advertising, media and entertainment sectors. It helps power privacy-enabled advertising and customer service.
How does Snowflake help with audience analytics?
Snowflake helps improve audience analytics by breaking down data silos and connecting disparate data points across the enterprise. This allows for the secure, privacy-first collaboration of first, second, and third-party data, leading to higher audience engagement and lifetime value.
Can I use Snowflake to collaborate with other partners in the media ecosystem?
Yes, Snowflake has advanced collaboration capabilities that allow you to connect with the broader media and advertising ecosystem. Whether you are connecting 1:1 with a trusted partner, or bringing in third-party data and apps via the Snowflake Marketplace, you can enhance your collaboration capabilities in a privacy-first way.
What are some ways the industry uses Snowflake AI and ML features?
AI and ML are used frequently for predictive analytics. By analyzing historical data and patterns, AI algorithms can forecast potential content topics, formats and engagement levels. Armed with this foresight, publishers can make informed decisions about content planning and production, optimizing resources and maximizing ROI. By identifying trends and threats, AI-powered predictive analytics help publishers stay ahead of the curve in an ever-changing industry landscape.
What Snowflake feature sets can I use to help enhance consumer privacy?
Snowflake prioritizes a privacy-first approach in a number of ways, one of which are Snowflake Data Clean Rooms. They enable secure collaboration on sensitive data without needing to move or copy it.
