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Empower your technical and business teams to collaborate in a trusted, privacy-safe environment with an easy-to-use data clean rooms app. Build direct relationships by using your first-party data while still prioritizing consent, governance and compliance.
A data clean room (DCR) provides a controlled environment that allows multiple companies and/or divisions of a company to securely collaborate on sensitive or regulated data while fully preserving that data’s privacy.
Brands focused on acquiring new customers and driving revenue through paid advertising
Publishers and media networks aiming to monetize their data and ad inventory
Agencies supporting advertisers and publishers with campaign execution and strategy
Tech vendors and data providers selling data, identity solutions and services like integrations within the ad ecosystem
Snowflake allows organizations to use the cloud infrastructure of their choice (Amazon AWS, Microsoft Azure, Google Cloud) to collaborate with other parties.
Unlike other solutions, Snowflake doesn't sell identity or media as part of its clean room, guaranteeing complete neutrality of the technology for its customers.
Choose the same technology that industry-leading publishers and experts have for easier, more seamless collaboration.
Whether working together on data with a publisher or advertiser, or sharing between teams or across departments, data clean rooms allow you to derive insights without worrying about the risks data movement can bring.
Expand first-party data sets with second- and third-party data. Reach customers through additional channels and personalize their experiences.
Build a strategy for collaboration and partnerships to decide where to spend ad budget. Identify the most relevant audiences and collaborate directly with media owners or platforms.
Safely plan and execute audience-based campaigns across paid media channels. Remove audiences from paid media ads to reduce wasted spend and lower customer acquisition costs.
Quantify the incremental revenue each campaign drives. Optimize ad exposure levels to help prevent audience fatigue.
Privacy-first data collaboration opportunities in a trusted environment
Both technical and business users can use Snowflake Data Clean Rooms from whatever interface they prefer — and even collaborate with each other.
Bring your own data, identity and AI, and access an integrated ecosystem through Snowflake Marketplace.
Work with anyone — even with collaborators that are not already using Snowflake technology.
The potential of data clean rooms for collaboration goes far beyond marketing and advertising.
Accelerate fraud detection and improve credit scoring models while safeguarding customer data.
Accelerate drug research and development by enabling secure data analysis between labs and healthcare facilities without exposing sensitive information.
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