Snowflake Summit '25

Snowflake's annual user conference is returning to San Francisco. Register today and save on a full conference pass.

DEPARTMENT SOLUTIONS

AI Data Cloud for Marketing

Build and develop a scalable, secure, intelligent and privacy-enhanced martech stack that delivers business impact via an integrated ecosystem.

An artistic depiction of a global tour featuring snowflakes, highlighting famous sites embellished with delicate snowflake designs.
SOLUTION BRIEF

Your Data Activation Playbook: A Decision-Making Framework

How to effectively activate data in your marketing and advertising stack.

Easy

Reduce complexity and maintenance efforts, reallocate your resources to optimize experiences and accelerate business outcomes.

Connected

Snowflake's rich ecosystem seamlessly integrates with your technology stack, eliminating redundancies and streamlining operations.

Trusted

Maintain robust, centralized security and governance controls, enabling compliance and peace of mind across your entire data ecosystem.

THE AI DATA CLOUD FOR MARKETING PARTNER ECOSYSTEM

Maximize a robust catalog of best-in-breed marketing and advertising AI Data Cloud applications from leading partners, founded on a persistent and unified data layer. Execute your full marketing lifecycle — from intelligent planning and activation, to granular measurement and attribution — all on a single highly governed, easy-to-use platform.

Data Collection

Identity & Onboarding

Analytics

Customer Data Platforms

Customer Engagement Platforms

ML & AI

Adverity logo
Funnel logo
Airbyte
Matillion logo
Fivetran logo
Rivery logo
Acxiom
Experian
Transunion Logo
Aidentified
LiveRamp
Optimizely
Bond Brand Loyalty
Merkle
affinity solutions
mixpanel
snowplow
Sigma logo
Amplitude
piano
tableau
thoughtspot
Atrium
heap
amperity
growthloop
simon data
actionIQ
hightouch
Twilio Segment logo
census
rudderstack
zeta global
braze
Iterable Image
Message Gears
Alteryx logo
Hex Technologies logo
Dataiku
Peak logo
Datarobot logo
Relational AI logo

Snowflake Data Clean Rooms

Empower your technical and business teams to collaborate in a trusted, privacy-preserving environment with an easy-to-use data clean rooms app. Build direct relationships by using your first-party data while still prioritizing consent, governance and compliance.
LEADING BRANDS AND AGENCIES POWER THEIR MARKETING ON THE SNOWFLAKE AI DATA CLOUD
Accor Logo
Fanatics logo
Accor
Power digital logo
Indeed logo

SOLVE BUSINESS-CRITICAL USE CASES WITHthe AI Data Cloud for Marketing

Customer 360

Unify all your customer data with the rest of your enterprise data, preserve customer privacy,  resolve identities natively, and enrich profiles to build a robust data-driven marketing foundation.

Customer Service 360 for Marketing
marketing diagram

Campaign Intelligence

Prove the business value of your marketing campaigns by breaking down data silos and unifying your advertising and marketing data from virtually any source in a single, governed and scalable platform.

Modernizing Customer Data Platforms (CDPs)

Modernize your customer data platform (CDP) architecture with Snowflake, and empower marketers to operate from a single source of truth. Leverage leading activation platforms to deliver the most personal, impactful experiences for customers faster.

Customer 360 diagram

ML-Driven Pipeline Forecasting

Break down silos and use AI and machine learning for accurate, actionable, real-time B2B sales pipeline forecasts in GTM planning.

Marketing pipeline diagram
THE SNOWFLAKE PLATFORM

Build Your Cross-Cloud Future

The essential data infrastructure to break down silos and enable the collaboration and connectivity needed for data-driven marketing.
OUR CUSTOMERS

Data-Driven Marketing Leaders

Leading marketers across industries choose Snowflake to unify their customer, marketing and enterprise data.

"Being able to see which features are resonating — or not resonating — with members helps us direct our work and improve the overall experience."

Tens

Of thousands of dollars saved per month

3x

Faster financial forecasting with new AI/ML model built using Snowpark

Group of people talking about data around a computer
Allergan logo
Block
Intelycare
Strava
Vice Media logo

The Marketing Ecosystem Is Built on Snowflake

Work with leading marketing platforms and applications across analytics, identity, enrichment, activation, measurement and much more.

Logos of media & entertainment data providers on Snowflake Marketplace

Snowflake Marketplace

Leverage leading data and marketing applications listings for consumer and enterprise marketing with no data movement or copies.

Snowflake Partner Network logo

Snowflake Partners

Build the future of your business by connecting essential systems integrators, technology providers and applications directly in your Snowflake account.

Snowflake Community logo

Snowflake Community

Ask questions, get started with technical resources, level up with training and certifications, and connect with other Snowflake users.

CUSTOMER STORIES

Secrets of Marketing Success: Building a Data-First Organization

How leaders like Slack, Allergan and Air Canada unify data to boost marketing ROI, personalize experiences and delight customers

Start your 30-DayFree Trial

Try Snowflake free for 30 days and experience the AI Data Cloud that helps eliminate the complexity, cost and constraints inherent with other solutions.