
DEPARTMENT SOLUTIONS
AI Data Cloud for Marketing
Build and develop a scalable, secure, intelligent and privacy-enhanced martech stack that delivers business impact via an integrated ecosystem.
Easy
Reduce complexity and maintenance efforts, reallocate your resources to optimize experiences and accelerate business outcomes.
Connected
Snowflake's rich ecosystem seamlessly integrates with your technology stack, eliminating redundancies and streamlining operations.
Trusted
Maintain robust, centralized security and governance controls, enabling compliance and peace of mind across your entire data ecosystem.
THE AI DATA CLOUD FOR MARKETING PARTNER ECOSYSTEM
Maximize a robust catalog of best-in-breed marketing and advertising AI Data Cloud applications from leading partners, founded on a persistent and unified data layer. Execute your full marketing lifecycle — from intelligent planning and activation, to granular measurement and attribution — all on a single highly governed, easy-to-use platform.
SOLVE BUSINESS-CRITICAL USE CASES WITHthe AI Data Cloud for Marketing
Customer 360
Unify all your customer data with the rest of your enterprise data, preserve customer privacy, resolve identities natively, and enrich profiles to build a robust data-driven marketing foundation.


Campaign Intelligence
Prove the business value of your marketing campaigns by breaking down data silos and unifying your advertising and marketing data from virtually any source in a single, governed and scalable platform.
Modernizing Customer Data Platforms (CDPs)
Modernize your customer data platform (CDP) architecture with Snowflake, and empower marketers to operate from a single source of truth. Leverage leading activation platforms to deliver the most personal, impactful experiences for customers faster.


Measurement
Drive ROI by assessing the impact of campaigns and attributing credit to specific channels or touchpoints with AI and ML natively in Snowflake.
ML-Driven Pipeline Forecasting
Break down silos and use AI and machine learning for accurate, actionable, real-time B2B sales pipeline forecasts in GTM planning.

OUR CUSTOMERS
Data-Driven Marketing Leaders
Leading marketers across industries choose Snowflake to unify their customer, marketing and enterprise data.

"Being able to see which features are resonating — or not resonating — with members helps us direct our work and improve the overall experience."
Matt Luizzi
Director of Business Analytics, WHOOP
Tens
Of thousands of dollars saved per month
3x
Faster financial forecasting with new AI/ML model built using Snowpark

The Marketing Ecosystem Is Built on Snowflake
Work with leading marketing platforms and applications across analytics, identity, enrichment, activation, measurement and much more.

Snowflake Marketplace
Leverage leading data and marketing applications listings for consumer and enterprise marketing with no data movement or copies.

Snowflake Partners
Build the future of your business by connecting essential systems integrators, technology providers and applications directly in your Snowflake account.

Snowflake Community
Ask questions, get started with technical resources, level up with training and certifications, and connect with other Snowflake users.
Resources for Marketers
Learn how marketing teams are using AI, applications and secure collaboration to transform with the AI Data Cloud.
Start your 30-DayFree Trial
Try Snowflake free for 30 days and experience the AI Data Cloud that helps eliminate the complexity, cost and constraints inherent with other solutions.